Balance Scorecard for Air India

Balance Scorecard for Air India Introduction Air India is the prime and oldest Airline of India. It is the State carrier which currently connects to rest of the world such as the Americas, Asia, Europe, etc. It is headquartered at Nariman Point, Mumbai in the Air India Building. It is the 16th largest Airline in Asia & serves out of two major Domestic hubs in India at the Indira Gandhi International Airport, Delhi & CST Terminal, Mumbai. The airline started its journey with the Maiden flight from Karachi Airport to Mumbai Airport via Ahmedabad in July 1932. It was founded by JRD Tata and later on acquired by the State. Air India has two subsidiaries and two affiliated carries. Together Air India, Air India Cargo, Air India Express, Indian and Air India Regional form the National Aviation Company of India Limited. It currently serves 11 countries across the globe apart from the various domestic destinations. Air India Cargo It serves as the cargo operator for the airline serving in conjunction with on ground truck- transportation systems and achieving synergies to increase returns. The carrier also is allowed to carry dangerous (hazardous cargo) & animals under IATA rules. Air India Regional The airline previously known as alliance air serves the interior small airports domestically to serve the needs of such regions with smaller aircrafts. The hub for this is at the IGI airport in Delhi. Indian It focuses on the domestic touch points for the airline. It serves various destinations in the country with two major hubs at Delhi & Mumbai. Air India Express The airline subsidiary was formed in 2005 to serve the low cost space in the South east Asia and the Gulf region. This is a no frills airline which focuses on the low cost travel mind space for its consumers. Tangible Assets Fleet and Material Resources Air India has continuously being trying to improve its Aircraft fleets. It has recently added 17 new aircrafts which include B777’s- Long range aircrafts and it has also procured some 15 n ew airbus aircrafts to serve its domestic destinations. Currently the Air India fleet stands at a strong 136 aircrafts. Air India serves various international destinations such as in the USA which includes Newark, JFK & Chicago with its non-stop Boeing Long range aircrafts. The detailed aircraft distribution is as given in the table below: Network Air India operates from various cities across India like Ahmedabad, Amritsar, Bangalore, Chennai, Delhi, Goa, Hyderabad, Kochi, Kolkata, Kozhikode, Lucknow, Jaipur, Varanasi, Tiruchirapalli, Gaya and Thiruvananthapuram in totality 16 cities for its international location flights. The need of boarding flights from metros for international locations has thus ceased thus providing better opportunities to other cities to develop economically and aid in the country’s growth story. The various requirements in terms of customs, etc. are directly done in these cities. Air India also has code sharing agreements with various airlines across t he world providing better accessibility to other locations. International Hub: Air India has established its international hub at Frankfurt for better transfers and code shares across the world. It has forged partnerships with Lufthansa and is currently vying for being a part of the Star Alliance. These alliances has strengthened AI’s network in the US and Europe to a large extent.